SEO Audit on an eCommerce site earn by blogging adsense income

I'm looking at the GA account of an eCommerce site and the results are bizarre from other eCommerce sites that I manage.

79% of the traffic is organic but only 24% of revenue. eCommerce conversion rate is 0.52%. In comparison, Direct is 2.76%, Paid Search is 5.76%.

Has anyone come across a site that performed so much worse in SEO that other channels?

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