I've been researching a lot about packaging design lately, and i've never really realized the importance of having kick-ass packaging. Not to mention the $$ that can be saved if designed in a way that can reduce postage costs.
For example, check out bloom & wild - The business that delivers flowers through your letterbox. This surely reduces postage costs and also guarantees the customer won't miss a delivery. Genius.
The more i learn, the more i realize how much value this can bring to a business of any kind.
What are your experiences with this? Did you spend a lot of time on your packaging or do you just see it as a way to get your product form A to B?
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