Best Practices for a B2B Company earn by blogging adsense income

Hi all. I'm a self taught SEO professional. I am newly working in a B2B company and am finding that doing SEO in a way that isn't consumer facing is very different from what I am used to. I'm looking to make a simple best practices document for our blog writers and content creators to use. Would you guys/gals be able to point me in the direction of a site/blog/person that has some resources specifically for SEO within companies like mine? (Medium size accounting firm)

I would really appreciate any thoughts. Thanks.

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