Client located in City X, wants to rank in all major cities across the country as well. Is this even legal? earn by blogging adsense income

I'm doing SEO for a client and he wants his website to rank for multiple cities across the country.

Is this possible?

His analogy is that he can serve someone in any city, hence why not show up there as well?

He provides financial advice, doesn't really have an online model, but you know, has clients from other cities that communicate to him on email.

Problem :

He's located in City X.

Wants to show up for "Financial Advisor in City Y".

Help!

Thanks.

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