International URL structure Question earn by blogging adsense income

Hello Reddit,

I have an on page SEO question that’s been bugging me and I do hope you’ll be able to help.

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I have an ecommerce site that sells to USA/Thailand

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My question would be on the page structure that I would use to target these countries. Now Country TLD is not possible in my case (.uk,.vn,.th) and I am going with subfolders and I feel it helps just a little bit more than a sub domain.

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The main business will Be targeting in the USA, with a single payment processor for all regions

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So here is what I cannot decide on the URL structure

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Option 1.

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Have a landing page targeting the different countries other than USA.

eg. abc.com/buy-item-thailand

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examples :

https://www.exabytes.com/philippines-web-hosting

https://www.uavsystemsinternational.com/drones-sale-thailand-buying-drones-thailand/

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I will build links to these landing pages for thai rankings as I will be using the same payment processor for all countries

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Option 2

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URL : Abc.com/th/buy-product

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This option will be an entire separate site focused to the thai region

One benefit i think of this, is that I can have a separate blog just creating thai specific content while my main site abc.com creates US content. I would also be able to get country specific sitelinks to appear in the SERP as opposed to a landing page as well as create lots more of country specific content

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examples : https://www.adidas.com/us/men-shoes

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Option 3

Abc.com/th/en-th

This is even more language and country specific but I am wondering if there are too many layers diluting my content as the product page will look something like

Abc.com/th/en-th/buy-product

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example :

https://www.nike.com/th/en_th/

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Thanks in advance for your advice :)

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