My boss is paying our website hosting company to redesign the website, and some SEO work is part of this redesign package. What should I do to prepare for this change? earn by blogging adsense income

I'm the Web Analyst/SEO guy at a small company, and i'm also new to both fields. i'm x-posting this to both /r/analytics and /r/seo to get a more comprehensive response.

We are migrating to a new web design that is going to be responsive (the current design is adaptive) as well as improving the UX design to better reflect our business model. This is an eCommerce website.

should I track and archive the web metrics that are important for SEO, as well as our KPIs?

Should I just focus on improving our backlink profile?

How can I make the most of this transition?

submitted by /u/swiftversion3
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