I have a custom woodwork business and I need to hire someone to help maintain and improve our website to grow our business. I see a lot of snake oil salesmen in this space and I'm worried that I will pay a little of money over 6 months and get no results. I know it can take time to get results but how can avoid over paying for poor service?
My needs include;
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Update, add to and improve our current WordPress site for better SEM / SEO. (It is built on a theme I bought.)
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Add landing pages, setup and manage AdWords campaigns.
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Develop new sites for niche products.
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What is the best pay to contract for service? By the hour or milestone? Monthly?
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Is it best to find a firm? Small or large? Or find a freelancer on Upwork?
Thanks for any advice and direction.
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