I know you're not a big fan of shameless plugs (you and me both), so hear me out first.
I joined Hotjar three months ago.
So far, it's been a blast.
But we had to take a tough decision early on...
We decided NOT to produce any shallow content and to focus ONLY on writing stuff that we would like to read ourselves, even if it meant publishing only one article every month.
So my colleague Fio and I spent the last two months researching and writing a massive but helpful guide for SaaS founders (but it seems to be helpful for startups in general, which is why I'm posting it to this sub).
We also chose to take a big risk by asking for people's feedback BEFORE the guide was even ready.
This could have backfired as we were almost ashamed of the first version.
We were blown away by the results: more than 200 people (!!!) gave us feedback on Google Docs and on a draft version of the guide.
We used this feedback to improve it and make it what we hope is the best answer on the Internet for early-stage SaaS founders looking for help.
We're so happy we chose to take this path and learned a lot.
Don't be afraid to ask for feedback on an early version of your product or article - this is the only way you can improve it. Put your ego aside and learn, learn, learn.
Anyway, here's the guide in all its glory (free access, no email required):
- Essential SaaS Startup Guide
- Chapter 1: 4 key ingredients for startup success
- Chapter 2: Positioning and branding
- Chapter 3: Product/market fit
- Chapter 4: When, how and where to get funding
- Chapter 5: Pricing your product
- Chapter 6: Launching and getting traction
- Chapter 7: Operations
- Chapter 8: Growing your team
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