Solidify your standing with your clients and let them know they are appreciated by sending an end of year gift. The scale of this really depends on what kind of business you operate.
For example, if you're a consultant/freelancer, send gifts to your top clients and thank you letters to your general client base.
Serious businesses put significant effort into making sure that customers are satisfied. A small gift or thank you letter/email (personalized if possible) can go a long way in customer satisfaction.
I recommend reading books like "Influence: the psychology of persuasion" and "Pre-suasion" if you want to understand why top salesman utilize gifts and thank you's to grow their business.
You've probably heard the saying "business is conducted on the golf course." In other words, clients prefer to do business with people that they like.
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