I had the CEO of Leadsift on the Make It Happen podcast today, and it was more entrepreneurial focused than sales focused so I thought I'd share some of the takeaways here.
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Always charge your first customers. You can discount but charge them something. If you were selling shirts and you gave one to a friend, of course they'd take it. Same goes for software.
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Set sales goals with your MVP and know why you hit them or didn't hit them. Was it product, customer profile or something else? If you did hit them keep going, if not have a serious look at why you didn't.
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Have a strong ICP. Don't have some weird thing like sr marketers who attended an event, have something you can search on LinkedIn like VPs of Marketing at companies with more than 50 people based in California.
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As a founder, you have to be your first sales rep. You can sell on enthusiasm alone. Don't rush to hire a sales rep. As a founder you'll also be selling for the long term not just to hit a number.
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