I'm looking to start an agency from the ground up focusing on not just SEO, but the full SEM spectrum. I realize that it'll be a lot of work, that I don't know everything and eventually won't be able to do everything myself, but I'm interested in hearing from those that have successfully done it.
What were your biggest challenges initially?
How long did you go before you went full-time with it?
What do you know now you wish you knew back then?
I realize that free-only tools won't do the job forever; What tools were worth the money to buy initially? Which were not?
While it's understood that offering packages is generally a no-no, what core items do you find used more often than not (content creation/optimization, link building, native/PPC, etc.)?
Right now I have 1 1K/month client; not enough to leave my day job over but if I can get 2-3 more into long-term contracts I could be on the way to scaling.
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