As the only computer person (web designer) at work, I'm in charge of a project to improve what shows up when someone googles our company. Currently, the company website is the first result, the second is the consumer affairs review page that we pay to submit our customer reviews to (positive), and third/fourth is our facebook/linkdin pages. After this though, there are several negative links, one from a forum asking about the company, one from ripoffreport etc.
On the second page, there are links to some of our other properties. One is a secondary website that doesn't have much purpose and isn't updated much, another is a youtube video on our channel, and then our twitter.
So my question is, if my task is to get those positive links on the third page to make their way above the bad links and get to the first page, 1) is that even a reasonable task? and 2) what could I suggest doing to accomplish this?
My boss insists that we should create accounts on multiple social/bookmarking sites like reddit, digg, and other nonsense and just submit links to the pages we want to increase the ranking of. To me, this sounds absurd to think that we would be spamming the link to our twitter somewhere that no one will read it and this could someone help our rank.
What are some realistic options? Is it even possible to get a single page like a youtube video to rank higher?
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