I recently inherited the management of the website for the company I work for in an effort to boost sales on it. We do most of our business on Amazon, but the website was in poor shape visually and was difficult to navigate. I got it looking a bit better, but one problem that really bugs me is the product titles. We outsource an SEO specialist who has told us advertising on Google, having keywords in product titles is a necessity; but our competitors do not do this and show up in the space on google regardless. For example, if we were selling phones our product title would read "Mobile Cellular Touch Screen Phone Rechargeable Battery Any Service Provider Android". Our competitors use titles consisting of just their product name e.g. "iPhone 6 plus".
What I'd like to know is, what workaround can I use to cut our titles down? As a consumer myself, I would be driven away by such a desperate poke at keywords and cannot imagine our customers don't feel the same when they get to the product page.
Our website is hosted on Shopify, and I feel like I should be able to get all the SEO I need just from alt text and product tags. Any input would be greatly appreciated, and you'll be saving me from temporary insanity. My job is to make the website look pretty, and these product titles are a pool of vomit on my marble floor.
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