We're working on a website/platform that won't be ready for launch until mid-September. Original plans were to launch at mid/end of July but dates were set back because the deadlines were very unrealistic (even very seems like an understatement).
Our aim was/is to be ranking in November in time for Christmas, problem is those dates don't really line up with how long it usually takes for our sites/pages to rank. We find it usually takes about 90(ish) days, depending on content/other factors before we start to see any proper ranking for new content.
The idea is to release some temporary/"placeholder" content until the platform is ready for launch. Our domain is a few months old and has no content on at the current moment in time (it doesn't point to any address). I know that ranking in time for Christmas is unrealistic, but looking to maximize chances anyway. Here are our current ideas:
- Get some quality articles written about the subject of the website and put those up (will be redirected to relevant pages when site launches, likely different URLs but similar content)
- Get some "placeholder" content up, same URLs and topics as the platform has but lower-tier content. So we'd have content up for most terms we're trying to rank for. Say the website was about flowers and we had 4 pages for each season, we'd create 4 placeholder articles for those that'd be replaced with the platforms content when launched. We don't want to damage the potential to rank for these terms later on by having content that isn't as good on pages initially, so looking for input on that.
Any input is appreciated. Thanks.
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