How do I deal with decreases in organic traffic? earn by blogging adsense income

So I've been working as an SEO analyst for a few months now. I work at an agency that deals with increasing organic traffic for mostly small businesses. The training at this agency is... somewhat lacking. We just get some general direction on how to use Google Analytics and the Keyword Planner, and then they kind of let us loose. I've been doing okay just optimizing Meta Data (title tags, meta descriptions) and implementing relevant keywords into their content, but I feel like there's so much more to SEO and building a client's organic traffic than that. And their "training" doesn't show us how to diagnose and fix a decrease in organic traffic. I've had to do a ton of research on my own to try and figure things out, but I feel like I'm just plugging in keywords with traffic and hoping for the best.

For example, I've got a client that sells physical therapy products. Over the past month or so, their organic traffic has been absolutely tanking. I figured out that this was probably related to the August 1st algo update (again, I had to figure this out myself - no direction from management). They don't have anything that indicates they're an authority on physical therapy products. No credentials, no experts or physical therapists named, nothing. So beyond suggesting that they write some content that shows they are an authority on the subject, what should I do to get their organic traffic back up?

And more generally, what do I do when I see that organic traffic is tanking? How do you guys go about improving a website? I genuinely enjoy helping out these smaller businesses, but I feel like I have no knowledge to do so. I'd love to hear from some more experienced members of the SEO community on their processes and how they'd fix a decrease in organic traffic.

submitted by /u/puts_lotion_in_baskt
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