Is my client getting scammed? earn by blogging adsense income

Sorry in advance for the long post, and thank you so much for taking the time. I just need unbiased feedback in an area that is outside my expertise.

I'm a business strategy consultant, not a digital marketer (so please forgive my lack of detailed technical understanding... Please ELI5).

I have a client who is a local business owner (trades). He's been paying $500/mo for SEO on 3-5 search terms for over a year. Don't get me wrong, his business ranks number one for those terms, so a lot of things were obviously done right.

He doesn't do content marketing of any sort, so the website hasn't really changed. The website has 32 backlinks from 16 domains, almost all of them business directories. If it's relevant, he posts OC to Facebook about once per week. No advertising at all. However, he has over 100 5* Google reviews (they're a really awesome local business who have a great service and do it well).

My client had a falling out with his SEO guy and would like me to find him a new one for the same rate. That's easy enough for me to do, but from my very basic understanding of SEO, I'm not sure what they'd do unless we start creating new website content?

I have 5 interrelated questions (so I can advise how to proceed and justify myself one way or the other):

1. Was my client getting scammed paying $500/mo for over a year without new content or backlinks outside directories? What am I missing?

2. What investment level (hours, not $) is required each month to maintain his organic results?

3. If we go the content route, what is the minimum post length and frequency to get good results (or is it beneficial at all)?

4. How important is regular social posting for SEO, specifically?

5. Do you know of any non-technical resources for local business about what needs to be done, why, for how long, what results to expect, and how much to pay?

Thanks so much for the input! I really, really appreciate it.

submitted by /u/PacificPragmatic
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/2OWy8M7
via IFTTT
how to make money out of blogging

how much money do bloggers make? can blogs make money? make money off ads how to get money from blogging? best websites to make money blog adsense income earn from blogging website ideas to make money how websites make money?