Is it worth creating landing pages for low search volume keywords? For example, an area specific campaign that may target small villages with only one or two searches each month?
Long story short I am refactoring a clients website and we employed an SEO guy to do the landing pages. We agreed 90 landing pages in total.. Admittedly some of the areas have a very low population, maybe only a few thousand people.
Half way through the project the SEO guy basically said it is not worth creating these pages for the small villages, search volume will be slow low that we risk being penalised by Google.... WHAT?!? Google will penalise a website simply because it contains a page that does not generate much traffic? Does this statement hold any weight?..
I run a company that has lots of pages without huge amounts of search volume, does this mean Google will penalise me? It sounds complete rubbish!
Surely one or two searches each month is better than nothing, thats a potential for up to 24 customers in a year... add 10 small villages thats potential for up to 240 customers.
Thoughts?
I should add that it is no work at all to add a landing page.. We created a plugin in WordPress that makes the process quick and easy using a page template with custom fields to fill in the blanks (meta, headings, images, seo content).
The SEO guy was employed to complete a minimum of 300 words per landing page and it looks he's got half way though, got bored, and fed us this rubbish to avoid doing the rest of the pages.
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