Local SEO when you're not located in that area? earn by blogging adsense income

A bit of an odd question, mostly relating to Google My Business I guess.

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So, the question: we're a recruitment business located just outside London, but 95% of our clients are in London. How do we go about informing GMB and optimising accordingly (in addition to blog posts etc.)?

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Additional info:

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I've owned a recruitment business for 20 years and we've never really focussed too much on our own SEO. Mainly because the places we advertise (job boards) and our competitors have much deeper pockets and resources to invest in SEO. However, as we're about to rebrand it would make sense to at least make the logical steps. FYI this will effectively be a brand new business (from Google's perspective, and this can't change).

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Thanks

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