I’ve been holding onto an expired domain that has previously had good rankings and still has a lot of link juice. I was planning to build out a fresh blog (relevant niche) with it and take advantage of this but have recently acquired a Shopify store that fits in nicely with the niche and interests.
With this, my plans have changed a bit and I’m wondering the best way to proceed.
I know Shopify blogs aren’t the best for SEO and one of my main traffic strategies is to build relevant and high-quality content around the niche. So I was thinking about creating a sub domain for the blog and using Wordpress (so blog.superawesomesite.com) so I can have the best of both worlds (easy Shopify platform and WP blog).
The question remains how to utilize the old domain the best way possible to boost this fresh site. Should I 301 redirect to the blog subdomain? To the actual main Shopify site? Will it really carry over the rankings? And how long does this typically take to happen?
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