Need help with a SEO job description. earn by blogging adsense income

Hello.

I work as a marketing intern for a urbanwear clothing store in a small city. I have been given the task of writing a job description for an SEO person. My boss and myself don't really know what we are looking for, but I said I'd compare a few different job descriptions and see what I can come up with. Currently, we are in the beginning Ecommerce stage and I think we mostly just need more website traffic.

The job description rough draft is as follows:

X Company, a streetwear and lifestyle brand retailer, is looking to hire for a Search Engine Optimization (SEO) specialist to help in the growth of our E-commerce website.

Key Responsibilities:

• Discuss, contribute to District Clothing’s organic search strategy to develop more traffic to the website; including an inbound link strategy.

• Assist in search optimized content generation.

• Use analytics tools (Google Analytics, Google Trends, SEMRush, Moz, Ahrefs, ect.) to analyze and capitalize on SEO development.

• Audit website, and ensure continuous improvement to website traffic and conversion.

Requirements:

• Passion for SEO and internet marketing.

• Understand technological aspects related to SEO (URL structure, etc.).

• Solid understanding of performance marketing, conversion, and online customer acquisition.

Am I totally off? What do you think I should add? What would be good to ask for as experience requirements?

There is a good chance we would be working with this person on an 'as needed' basis. We found that some people we have hired online don't really know what they are doing. I am trying to be realistic, but still be able to hire someone who adds value.

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