My father got a quote from a company to do the SEO for his general contracting business website for $1500 a month, but he was told that he wouldn't see results for three to four months. The timing I understand because due to the nature of SEO, but the pricing seems to be far too high for him right now. I know that they would eventually do a good job because I have researched their referrals, but he wants me to take a crack at it first.
I've spent a good deal of time cleaning up the website, adding good meta tags and descriptions, but I'm not sure if I'm using my time wisely. Can someone point out a few areas to start working on and what tools I can be using? I feel like I'm running in circles not knowing if I should be trying to get more backlinks or spend time on the meta tags and content etc. I don't expect this to be a "quickest and easiest way to do X". I want to commit to a long term plan, but I think I need help mapping out what exactly that plan is.
For context, I work as a software engineer so I'm all set when it come to implementing anything new, but as of now I only know general SEO info.
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