Noob Buffed by Google algo update earn by blogging adsense income

I'm new to content driven / keyword SEO, preparing to get into digital marketing in general, recently signed up for Moz and more recently SEMrush.

I've seen a few people on there and one of my biggest digital market competitors (on SEMrush) get slammed by the recent Google algo update, but its actually boosted our site by a few points...

Is this just because our efforts so far have been super-minimal super-organic and sites pushing/trying too hard to rank higher are being penalised by google to prevent rank/spam manipulation or have I missed the point?

I'm asking as I'm trying to work out where to take our long term SEO plan, how hard to push with backlinks/content keyword targeting before it looks to over the top/spammy? Also any advice...? :)

submitted by /u/JellyMcPenguin
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