Hi, I'm looking for some advice or insight into why our organic rankings for our main keyword are so inconsistent. We fluctuate weekly (possibly even daily). For example, in the USA, we were sitting at 4th place last week and today we have completely dropped off the front page (for the first time in 5 months).
We are really stumped as to why this is. For all intents and purposes we have been doing all the right things, optimising for keywords, producing regular, quality content, creating unique keyword optimised landing pages and tracking all of this consistently. We've been tracking the front page rankings weekly over the last 6 months and while we fluctuate heavily, moving up and down on the front page almost week to week, our main competitor stays consistently at 3rd or 4th place. The reason I am confused by this is because in theory from an outsiders perspective they shouldn't even be on the front page. The produce no content, they have a fairly low amount of backlinks, and their meta descriptions aren't optimised for length or keywords. Their domain has been around for a long time (20 years at least) but using tools like Alexa, they seem to get less traffic and have less backlinks than we do.
I would love any insight into this, I know it is quite vague but any help would be much appreciated.
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