I'm a VA turned social media marketer and blogger for a small health and fitness startup company. We launched the business this year on February. At first, I was the one tasked to manage and create content for our social media so during the first few months we were actively posting on Instagram and doing curated contents on Facebook since we haven't started publishing blog posts that time. But we had made some changes in our strategies and the role for handling the social media was turned over to my client's business partner and then on May, he also hired an SEO specialist to help our website's ranking since it is important for the business to have good online visibility since it is offering online services (online yoga, personal training, physiotherapy). The problem is since then our online presence has declined since she hasn't started with the social media campaign and we are just starting to create blog posts (we only have like 3 blogs on the website as of now) and we do not have even a single full-paying customer at the moment. All of our existing "customers" are discounted or free in exchange of them promoting the business on their personal pages. So now, my client is thinking of cutting his cost. He would like to pause or cancel the contract of our SEO specialist. We know that it takes time to see results especially since we have a lot of competitors in our niche, but base on the weekly reports he is submitting I can see that there is barely an improvement in any of our keywords ranking. His strategies for off-page optimization includes profile creation, social bookmarking, image, classified, and PPT submissions. I see no sense in the social bookmarking and image submission strategy since we do not have any good content yet to share to our main social pages let alone to social bookmarking and image sharing sites. So he's creating images on his own and directly posting them to the website profiles he had created without consulting to us about them. On my judgment, the text posts, images shared to the websites seem spammy to me and doesn't give value to people and they are just there posted for the sake of backlinks and I'm concerned that it would give a negative effect to the website ranking or worst the company. Sure, they are links and those backlinks are getting some traffic to the website but those links are causing us to have a high bounce rate. My question is, do we cancel his contract and focus first on getting our heads on straight on our plans and more importantly on our content marketing? This is a very small company that doesn't have an income yet, do you think that the SEO service is necessary at this stage of his business?
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