My close friend recently launched his new e-commerce website. I explained to him how SEO actually works and all the important factors to rank for keywords and basically how quality content + links is the perfect formula. I told him to think of it as a long-term marathon, not a race. However, he gives me the same response. "I want results now. Why do I gotta wait? I want sales now". I wanted to help him charge an X amount for a certain period of time. But of course he gives me the same "that's too long, i want results now" type of response and brings up Fiverr and how the SEO services he found were much much cheaper there. i explained everything i can. the consequences his site will face when buying links and all that.
He completely ignores the value of SEO and only plans to stick with paying for ads. I did all the explaining I can. Weeks later, he told me he was really going to use fiverr for SEO services because the seller had many excellent 5 star reviews and said he was going to bring results in such a short time frame. This includes link services. I advised him many times not to use Fiverr but he goes on ahead to use it anyway. I hope he doesn't come crying to me when his site gets slapped with a manual penalty and destroys his website. Sometimes, you can do all the convincing in the world but to idiots like my friend, it's just talking to a cow's ears.
that's my rant of the day to kick off Monday morning.
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