Where for a Beginner to Start? earn by blogging adsense income

Hey guys! So after looking around online and reading what I can on this subreddit, I feel rightfully overwhelmed.

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I am a beginner marketer. Studying marketing in university while taking care of social media and google ads for two service companies. I want to broaden my skills and services I offer to my clients and potentially get more companies under my belt of experience through this.

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I am looking for a way to get more into SEO. I know the fundamentals and the goal, but not much else. I want to be able to understand it and implement it well. Suggestions for articles, guides, books, videos to direct me in the right direction would be simply amazing. I want to integrate SEO into my skillset and have no idea where to start. Thanks for any feedback given!

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