[X-Post /r/bigSEO] Likely moving into a Director-level role, what's a reasonable salary to ask for? earn by blogging adsense income

Am I crazy for valuing myself so highly in this situation?

6 years in SEO, last 2 have been managing a team of 2 specialists, and recently a LOT more. Position has quickly changed from just managing our campaigns to what I feel is Director level work. Current salary is 70k.

Small(ish) agency, high cost of living state but NOT in a major city. My current title is Manager but I'm running our entire SEO department (...of 3 people atm) now. Agency is a total of 11 people including owners, however with our growth rate right now we're going to be adding people very soon.

Agency recently came under new ownership/management. New management didn't know anything about SEO before meeting me, and are now extremely excited to be able to sell it. They had a previous client base that they brought in and will be selling new big SEO deals to. Also now selling to a much broader & more lucrative market than we used to sell to.

I'm the only one here who can develop strategy for clients and the agency itself, price out SEO work, ensure the work is completed correctly, and speak to technical SEO details to clients. I have quickly gone from speaking with owners of SMBs to speaking & pitching to C-level execs multimillion (some billion) megacorps. It's been scary, awesome, and confidence-boosting all at once to be able to be part of closing those kinds of deals.

I feel like the level of work I'm doing in this new environment is WAY, WAY above the normal tasks of an SEO Manager.

Should also note that new management loves me right now. I haven't broached salary yet but have been told multiple times how I am opening up huge potential revenue opportunities for us. I also have very specific knowledge of our target industries that any new person coming in would have to really truly understand in order to succeed. Mostly just gained from years of working with very specific clients.

I'm struggling with how much to ask for. I know someone in a Director role in NYC could probably get 125k, but we're not quite at that level. However, I kind of feel like even that would be a bit low for what I'm doing and the value I'm providing the company now. Just feels a little crazy to ask for a jump that high. I may propose a title bump to Director of Inbound Marketing or something and take over PPC & email too.

In addition to a salary boost, how strange would it be to request like 3% of revenue that comes in directly for SEO?

submitted by /u/SEOhmygod
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