Hey guys I've been interested in starting up a SMMA, im 19 and have 2.5 months left in my summer vacation. My goal is to be making 10k a month before September. Some background, my parents own an Indian restaurant in downtown Montreal and I did some advertising for them, basically using them as a guinea pig. Their sales increased a little bit and kinda just stayed there but it wasn't explosive, we'll keep paying you forever, your stuff works great kind of thing which was what i was hoping to see.
This leads my to believe maybe i'm doing something wrong. I just created ads for them using facebook ads manager and set the budget to $150 a month. The ads are on both instagram and facebook, but mostly on facebook. One of the ads looks like this (http://ift.tt/2qxenC6). The results from the start of February until now their has been $560 spent with 290k ad impressions (views) all local awareness targeted at people within 10 miles of the restaurants physical address.
Is there something else SMMA's do in order to create high conversion rates? because at the end of the day the huge number of views are useless if its not translating into real sales. This is a fear of mine because if i'm charging for instance a jewelry shop $1000 + $400 on marketing expenses on a monthly basis, I not only want but NEED to be confident in that I can bring them real, tangible, noticeable results. Yes i want the money, but i genuinely do want their business to grow too.
Is there anyone that can offer some insight into this situation?
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