I keep hearing this buzz word, Account Based Marketing, thrown around the marketing circles and I'm trying to understand exactly what it is. Forbes wrote an article about it, and there seems to be a lot of companies out there that say they work on an ABM basis. To me, it just sounds like another word marketers are using, however, some people seem to be using it or at least understanding it. Has anyone had any experience in it, and if so, is it real and does it work?
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