Read an interesting article about the founder of a development agency that—when presented with an eager client with a terrible idea—opted to flip the model and sell roadmapping instead of a product delivered at the end of a development cycle.
Right now, most agencies are giving away their time and expertise for free when they write a proposal. Roadmapping aims to solve that problem by going the extra mile, turning the proposal into a valuable deliverable, and charging for that time.
Agency Advantage 20: Ben Lee on Building a Million Dollar Agency by Charging for His Pitches
I've been developing UA strategies for venture funded startups for the last decade and contemplating what it would look like to borrow their "pay for the roadmap" model. Curious to hear thoughts.
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