Hello, I've started an eCommerce site based on both the suggestions and concerns of many on this subreddit. The site is http://ift.tt/2epw7GV, and I started it based off my interest in aviation. So far I have not had that much luck with conversion even though I have been able to drive some traffic through advertising and PPC adds. It is possible that the products themselves just aren't that great, but I think it is more of an issue with the content and view of my website. What am I doing wrong? I really want this to work, and have already poured in a lot of time into it. I'm not ready to give up just yet.
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