Online / Social Media Marketing and management advice entrepreneur how earn by blogging blog

I see a lot of small business owners post about things like Facebook ads and Instagram ads, asking for advice or giving feed back.

• I’m a Social Media marketer and I can do it for you but I’ll give you some free advice to prove I know my stuff.

Do research or buy it. Better yet, pay people to do it all

• It’s better to get one click from a Facebook group dedicated to shoes than it is to get 100 clicks to a Facebook group dedicated to Tree’s for a shoe store. It will be 100x cheaper and about 50x more efficient. You would lose money on the tree group.

• Think about the age range, do you know people at that age bracket and would they have the money or will to buy your product or click your link? Can they even drive to your store if that’s what you’re advertising?

Big brand ads have poor CPC rate (Cost per click) in comparison to the rates of lesser known in-house companies we marketers use meaning we get you more clicks and get a cut ourselves for less money.

The big boom in marketing that I’ve seen is social media marketing, we marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms.

Ive got 40 clients as of this moment.

So what do I do?

• Well first i’ll assess the clients social following and website rankings /optimisation. Then I’ll build a list of users to target based on simple research using my programs, and I’ll take over/create the business/website account on social media’s.
• Then I’ll build media/art for the accounts, I’ll look at other accounts in the same target market and consult the business owner on their own agendas or themes.

Social media with art has significantly better engagement and follow statistics. It’s cheaper to buy art than it is not to! This charge is included in the total expenses.

• Now we engage our target audiences posts and the active users often respond with reciprocation and your platform grows. We do this all automatically, but I’ll manage and execute the whole thing myself and subcontract anything I want to push. Now we monetise.

• I contact PR teams and content creators on various platforms about hosting their related content on the account in return for an upfront charge and an affiliate fee.

Your brand will want to sponsor their own websites and products here, i’ll get custom media and art built for the adverts and use researches key phrases to make sure it gets the engagement it deserves.

I build graphs and case studies for each account I work on and I’ve got an example one here for you - https://prnt.sc/hsmfxl

• My rates vary on a lot of aspects but typically I’m always profitable. For a business/Brand with multiple platforms I’ll do it per platform with cross platform advertising meaning its exponentially better. I audit websites for too, this takes hours and includes everything you can think off.

• You can expect to see a big return on investment in later development and a big return in terms of social media growth from early stages. Larger projects will take more of my time away from me and will include a lot more art work and may require subcontracting the social media management side of things so costs will need to be arranged. For examples of my work please PM me, some of my clients require anonymity but I can show you the bread and butter of a lot of my current ongoings.

If you’re a do it yourself kind of guy.

I would advise you to take online courses and self educate as much as possible, it will be more expensive than paying someone else to do it but I find some of us are Elon Musk’ers are prefer to know everything we can fit in our heads wether it be beneficial or not.

• Some good courses will be the first ones on google because this means they have good search engine optimisation and that the owners know their stuff because they have achieved higher positions on the search results. But be wary, it pays to teach more than it does to execute a lot of the time so their best interests are you buying the course not keeping it.

Organic doesn’t work without work

• People watch these videos on YouTube and just think they can title a page and add tags and all will work out fine. No, not since the very start of the internet where you would be the only result. It doesn’t work like that. You need to give it sun, water and lots of time if you do it yourself. Ranking stores is hard and seemingly impossible if you’re doing it yourself.

• I do it all the time thankfully so I’ll give you some free advice and if you want to contract me to do it, pm me.

Don’t spam key words - Google’s recent updates actually hate you doing my that. Make your site mobile friendly - Crawlers will check and if it’s not optimised than you won’t get fair ranking. Reference your page on multiple places on the internet, build pathways to it and it will be ranked higher.

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