I am looking at starting a digital marketing agency and have several people in my network that are interested in these services. I have heard many experienced digital marketers say that it is better to focus on one skill in digital marketing just as facebook advertising or SMM rather than offer it all. I like this model but have found that many leads want it all and it's difficult to say no. Here's my question: If you could pick one skill to offer as a digital marketing agency, what would it be? I'm trying to stay away from SEO as I feel good companies can deliver similar results and it doesn't particularly interest me. Let me know what you think.
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