Improve SEO for a specific US region? earn by blogging adsense income

I work for a charity that's based in St. Louis, MO. We provide services in the St. Louis metro area, but also provide services for people in the surrounding counties across the border in Illinois.

We have fantastic results in Missouri, and more inquiries for services than we can handle. However, inquiries from Illinois are very low.

How can we improve seo and visits from Illinois users?

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