What's the best structure for a product page URL on an E-commerce site earn by blogging adsense income

Hi,

We were looking at various sites and we are trying to work out what the best practise for URL structure on an E-Commerce site for a product is now.

www.website.co.uk/brand/productname

www.website.co.uk/Productname

www.website.co.uk/category/subcategory/productname

I see all three have potential pros and cons. The final one used to be best practice but now a product name can seem quite far the URL structure.

It would be great to hear your thoughts

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