I was recently hired by a fairly well known company as their SEO Specialist. I've typically worked in places that had a programmer, graphic designer, writers, and Advertising (Adwords, FB Ads) people to work with. The new company is a bit chaotic, and a bit behind the times. I'm pretty sure they think what I do in SEO is social media postings...
Anyway, the programmer I have to work with at this company built the CMS about 20 years ago, and its horrendous, and I have to ask him to get everything that I need to get done, like simple Meta Descriptions and Meta Titles plugged in. He is also very busy with work, lives in another country, and doesn't think that my job is necessary (even though I've already helped them get some traction). I hate to lose steam like this, when it started picking back up, but I don't have any capabilities to help fix the site without him, and he's too busy to help.
Besides content marketing, what are some things that can be done to keep the momentum of this site going that are not technical issues? What do you suggest?
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