I've been noticing lately (in my limited experience) that Google is always changing its algorithm to counter technical SEO efforts. They also have these ""fishy"" reasons behind a new rule or algorithm, like "giving equal opportunities to under-rewarded websites". Like you know, they're making the whole thing unfair and I'm starting to worry about this career path (SEO Consultant/Specialist). I'm also starting to dislike Google and growing interests in the more creative side of writing/content, like Copywriting.
Which takes us to my second question: if I'm a technical SEO consultant that also puts effort to creativity (like making the content meta tags inviting to humans, not just 'google-friendly') (though I don't write articles, I just edit them, we have content writers), should it be difficult for me to change my career path to Copywriting in an ad agency? Would they value my skills and take me seriously?
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