Dear SEO community,
I am running a project which aims to completely redesign our small/medium Business-to-Business webpages hailing from 1990-2000's. One of the many goals is to optimize and make content readable for web-crawlers, sharpen up the URL-structure and create content for visitor personas.
We offer few different services for clients, lets call them "Service A", "Service B" and "Service C". I am wondering how should I shape up the structure, URL's and content of these areas so web-crawlers would be happy. My gut-feeling in pushing me to create separate pages for each service and ensure that pages are optimized for that service specific keyword. URL-structure and navigation level example below:
- Home
- /services
- //service-A
//service-B
//service-C
This however, leaves me with dilemma of having to have a 'Service landing page' and visitors are forced to click through it before landing on any of the specific service pages. Not sure is this the best visitor experience or best practice.
One solution I have been thinking is to collect everything in one 'services' page and use some (quite nice) ways to present content using e.g. accordion/click-to-expand articles or tabs where content is on same page, but hidden before user clicks to expand the info. But this however, most probably dilutes SEO juice as -think that- I cannot assign too many H1 and different keywords in single URL-page.
Should I go with the gut feeling, or would you have some different feedback or guidance to provide? Any feedback regarding this is most welcome.
Best regards,
SEO-padawan
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