Hi guys, we are trying to rank our homepage for the term "wall art" in our native language. Competition is not that strong in our language and we are already ranking is #5 for that particular keyword.
Since our whole website only specializes in wall art and since there isn't even that much of search volume in our targeted geographical location (only about 1.6k a month), we need to rank our homepage (which contains products and products categories) in the #1 spot.
Anyways, one thing we have avoided so far is to write blog posts with long tail keywords that contain "wall art". For example "Modren wall art" or "7 tips to choose the right wall art" and so on. This is because we are afraid these posts would end up outranking or competing with our home page which is mostly products and not a lot text to optimize for (as with any online store homepage)
Question is, will writing a blog post with the focus keyword "new trends in wall art" poses any risk to the ability of the homepage to rank for "wall art" or will that actually enhances home page ranking for the seed keyword ?
Thanks in advances.
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