I have been trying to learn more and more about backlinks as it seems to be my weakest point. I have been using Ahref’s to research competitors backlink profiles to try and copy what they are doing. However, I am running into the problem where a lot of competitors in my niche are buying backlinks. I know that this is considered black hat and should be avoided. When I am going through to look for good backlinks to try and get, I first look for do follow links, then see what their domain & URL score is. Finally, I look at the volume of links given to that website. You can tell which links are spammy and what links are real.
So my question to the community is, what do you look for when looking for backlinks? Do you all have any suggestions? Should I not be as scared of purchasing links? It seems like almost everyone does it… Is there a big difference in buying directory links and “buying” links?
Thanks for your help and insight!
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