I've been writing a bunch about the recent changes in social media marketing. I think people are down on social as a growth channel. But it's bigger than ever, it's just time to adapt your strategy. If you can figure out Insta / video and ads, you can grow like crazy right now. Thats a big shift in how social used to work with organic reach and community building being the main focus. - I wrote like 2k words on this here and would love to know what people are seeing work.
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