I am in the middle of changing platform for my ecommerce store. We have about 10,000 skus and 50 categories. 2/3 of our traffic is organic. There are two options for me to migrate the urls. 1. Keep same structure (urls stay the same, content stays the same, page design is very different) 2. 301 redirects (url changes and page design changes, content stays the same)
Which would be better to lesser the impact in rankings? Thank for any insight from your experience and expertise.
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