I have been leading marketing at a startup that recently got acquired and now am thinking about starting an agency to help small businesses/startups use some of the same tactics that helped us grow to over 4 million users.
Problem is, I keep getting hung up on the fact that there are so many people that say they do internet marketing. Most of the companies that would be perfect for me to work with have been approached relentlessly by local "consultants", agencies and Aunt Joan's son that's good with computers.
As a business owner, what's important to you when choosing who to work with? Is marketing even area that you would hire a contractor to manage? What's the best way to pitch an honest service to you?
Genuinely looking for help. Any insight would be mucho appreciated.
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