We are using WordStream and Google AdWords and I have been given the task by my boss to try to fix our account. Right now we are way over the "budget" for each campaign and getting little to no conversions. I read through some of the WordStream documentation and I had a very brief tutorial with an account rep, but I need some more in-depth guidance.
For starters, I see that we have multiple iterations of the same keyword set up, and each is set to a different match type. Is this normal or is this redundant? Here is an example:
| Keyword | Match Type | Cost |
|---|---|---|
| super awesome keyword | Broad | $500 |
| super awesome keyword | Phrase | $0 |
| super awesome keyword | Exact | $0 |
| awesome keyword | Broad | $50 |
| awesome keyword | Phrase | $0 |
| awesome keyword | exact | $0 |
Is this normal or good practice? If not, what's the best way to adjust something like this?
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