We live in a world where information flows at unprecedented speed and where most media outlets praise the new, "revolutionary" start-ups. I believe businesses can be started in ANY sector as long as you offer a quality product/service at a fair price with an interesting edge. Reinventing the wheel is possible but in my humble opinion, the odds are more against us.
So, if you are a startup that sells a product/service that already exists (less than 2 years life), how do you handle the very common objection of "but it already exists, what is different about yours?"
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