How would you recommend marketing a local app for lgbt college students? entrepreneur how earn by blogging blog

Hi Y'all,

I'm building an app at the moment thats target market is lgbt college students, but on a local level. Think Grindr but more wholesome, less about meaningless sex and more about community, and for all sexualities (including straight) but I'm targeting lgbt people.

Since it is local, I was planning on having it closed for all schools, except for the 3 main universities around me with about 80k student population total for those 3 universities combined. My thinking behind closing off other schools is because I want to control growth and it requires users for the app to actually be useful.. like how on tinder if no one is in your area you'll probably delete the app.. i want to prevent this and focus on 3 locations to ensure there are users. Is this a bad idea?

For marketing I was thinking about:

1) Talking to my "socially popular" gay friends/acquaintances and asking if they'd spread the word/use it

2) I have the email address of EVERY student at my university (30k).. that might be useful, but also really spammy

3) Run snapchat ads that is super local (i.e background of the universities famous monument while talking about the app and only targeting those that go to the school with that monument in the background)

That's all I have at the moment.. I'd love your feedback/thoughts. I'm still 6-8 weeks away from launching but I feel like I should have this figured out way before then.

Thanks!

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