Sorry for the long read, but without context it would sound like a dumb idea~
For some background information. My ice cream shop in Florida, broke even for the year and I couldn't continue due to funds and never realizing it gets cold as hell during the winter months (couldn't sell), lesson learned... Didnt want to push it with so little funds to spare, after being married.
Wife got an opportunity to take over a salon in Japan and we weighed the risks. Wifes moms friend (who ill call Owner) offered a hair salon in Tokyo, offer plane tickets (Really did pay for them, first test passed.) We would have owners apartment and the hair salon would already be set up and salary for 3 months support, we saw the numbers (we knew salon income is up/down) we knew it relies on repeating customers and our skills to bring in income. We had nothing to lose, I mean do it or go home, there is no lose, but time...
So now its been a 6 weeks, April will be our first month solo, (Keeping all the money, pay rents, etc... We won't sign over any papers, nor risk any legal stuff.) So far the owner has broke 75% of his promises. No salary, we use the salons income for living expenses, terrible unknown products, no repeaters came back from the months before, salon and apartment was disgusting, and the most annoying the owner plays games. Owner isn't at our salon, but his owner hours away... we do everything ourselves. He is also in debt. all the time, we paid all the late bills and so on for the salon. (None of this is our pocket, just salon income.)
Since then we cleaned up the salon and apartment, found a new distrubutor for high quality products, started a nail section, as I do nails, started using our own credit system with our bank accounts, etc. (insert other positive things.) upgrading as we make money. Owner promised to cover cost we can't pay at the end of the month, if we are under, as messed up as it sounds, I want to say we're under regardless by a few hundred, I need to test, then again he promised salary for my wife and never paid. We will also find and meet the building owner so we can do bank transfer directly, not through the owner, we don't trust him. Owner will also pay for all bills and late stuff before March as well.
Now my question, the salon had a terrible image from the start. There are 10 other salons within a few km raduis, yet we still do $4000 which is exactly what the salon made in Feb. and Mar. it breaks even business and our personal life and bills, yet no repeaters, Jan. reported $1000.
Does anyone have any advice for pulling in customers with a serious tight budget? We can't take any personal pocket risk because the kind of guy the ower is. Like a surprise late payment from the building owner (Surprise! $10000.) Not yet.
We put up a website, subdomain on Weebly, (I did the best I could until we can afford a domain, made use of SEO, Google analytic/webmaster, claiming on Google business/maps), online booking system, instagram, screw FB but I did it anyway, new point cards, passing out flyers and posting them, changing signs and small things around the salon weekly.
I just need more ideas and wonder if any of you reeditors have something to share? I am using all the experience I had from my ice cream business, but this is Japan and its hair and nails, the basics are there, but I don't know what I can do next...
Worst case scenario, owner lies about his last promise of supporting pay, we just up and out, since there is no paperwork or contracts holding us... We can screw him easily as he can screw us.
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