Hello everyone, I'm planning on being an e-commerce merchant reselling other people's products. So far, I've been reading a lot of discussions on Reddit, Seller Central and Facebook where I am finding out that getting to own Amazon's Buy Box is a lot of headache. Now, Amazon promises tremendous exposure of products, which seems like a huge plus, but what good is this exposure if a seller owns the Buy Box for only short period of time thereby causing a bottleneck to the sales volume for that seller? Another problem is that barrier to entry for Amazon is low which means that seller competition is likely higher, thereby potentially reducing my Buy Box time.
In response to this, I was thinking of setting up my own e-store with Shopify even though I'd have to do marketing to popularize my store as well as having my own fulfilment method. So my question is, is it worth selecting Shopify over Amazon or am I being too pessimistic about the Buy Box related chaos?
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