Deleted content and SEO earn by blogging adsense income

Hi,

My website regularly (about 20 articles a week) about upcoming events in my home country. These articles contain information about these events, and a link to purchase tickets (of which I get a %). I aggregate (automatically) the information of the events, and personally write a short accompanying text to spice up the article, and to ensure the content will be unique. Uniqueness of articles is generally not an issue, due to the way I aggregate and present the data. However, when multiple events are at the same location, especially with the same performers fx, what is different would be the time, and past events section, which is in my eyes, and likely also google's, possibly "duplicate content" as 80% of the text will likely be somewhere else on the site, especially when taking the upcoming months/years into account!

To this extent, I am trying to think of a solution to gracefully (read: SEO friendly) expire old content. Without it harming the SEO/ranking values on my site of course. I can imagine that if I start deleting 20+ articles a week (all 300+ words) each, Google might see it as weird (albeit I also add the same amount of content).

What would an elegant solution be?

Best,

submitted by /u/Copydnl
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