Fellow entrepreneurs, I am seeking some input.
Over the last 3 years, I have built my solo-agency business. Mainly, I have focused on providing video content, and combining that with advertising for businesses on Facebook. The last 6 months, I have marketed my business as a one-stop shop for all things digital. Here comes my pondering. My network knows me as a filmmaker.
Should I focus all on what I am really good at; video production? Or, should I go broader.
Everyone thinks they can do Facebook ads - but people wont have that same mindset about video production. I feel like the digital service market is getting saturated.
With more focus on just the production part, I could also collaborate more with other agencies.
More legs to stand on, or best in class?
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